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As businesses prepare for a projected 50% decline in organic search traffic by 2028, independent intelligence firm Drewis Intelligence today announced the release of a comprehensive framework designed to navigate the challenges posed by the new AI-driven search landscape and the zero-click paradigm.

This research introduces Generative Engine Optimization (GEO) and Authority Engine Optimization (AEO) as essential advancements in traditional SEO, aimed at enhancing visibility within Large Language Models (LLMs) and AI Answer Engines.

The framework addresses the evolving trend toward the Zero-Click Paradigm, where users obtain answers directly from AI systems without the need to visit external websites. This shift represents a fundamental change in how businesses must approach digital visibility and search optimization.

The research has been published on multiple academic platforms including SSRN, ResearchGate, and Zenodo (DOI: 10.5281/zenodo.18140739), establishing it as a citable, peer-reviewed framework for the industry.

DrewIs Intelligence has released research that defines Generative Engine Optimization (GEO) and Authority Engine Optimization (AEO) as essential frameworks for enhancing visibility in AI-driven search environments.

This research addresses the evolving trend toward the Zero-Click Paradigm, where users obtain answers directly from AI systems without the need to visit external websites.

The findings are published on platforms such as SSRN, ResearchGate, and Zenodo (DOI: 10.5281/zenodo.18140739), and they are complemented by the book, Zero-Click Authority, available on Amazon.

The framework delineates three strategic pillars:

• GEO for content citation
• AEO for structured data architecture
• Trust Architecture for algorithmic authority signals

This comprehensive approach provides businesses with a roadmap for maintaining visibility and authority in an AI-first search environment.